New
Our Story · Dubai
From a reference
to a one-of-one.
Custom jewellery developed with the client, approved before casting and finished for a lifetime of wear.
The AJ & CO approach
Built around the piece, not the sale.
AJ & CO is a Dubai jeweller focused on custom work. A name, symbol, stone or reference becomes a design made for one client—not a variation pulled from a shelf.
Every commission moves through visible approval stages. You see the CAD, understand the materials and approve the direction before the piece moves to production.
See how commissions work →The signature line
Pieces that tell the story.
Custom forms, personal symbols and collector settings selected from current AJ & CO work.
New
New
Richard Mille Rm 35-03 Rafael Nadal Watch
Bespoke · Price on request
Price on application
Enquire for a price
New
Audemars Piguet Black Ceramic Skeleton Watch
Bespoke · Price on request
Price on application
Enquire for a price
Best seller
Custom Symbol Pendant
Your Symbol Or Logo, Iced In Solid Gold
Price on application
Enquire for a price
New
Audemars Piguet Frosted Rainbow Skeleton Watch
Bespoke · Price on request
Price on application
Enquire for a price
Made with you
Confidence at every checkpoint.
The best customer experience is knowing what happens next. We keep the important decisions visible before they become irreversible.
- 01Brief & estimateReferences, scale, metal, stones and budget are aligned first.
- 02CAD approvalReview the piece from every angle before anything is cast.
- 03Bench updatesProgress images keep the build visible as it comes together.
- 04Final handoverQuality checked, fully insured for delivery and supported with lifetime care.
Delivered commissions
The moment it becomes theirs.
Real pieces shared from the AJ & CO Instagram archive—made, finished and delivered.
Client delivery
28mm Croc Infinity Cuban
A one-kilo custom commission, documented before handover.
Client delivery
100-Carat Rozay Pendant
A sculpted nameplate developed into a fully set statement piece.
Client delivery
Bespoke Script Necklace
Personal letterwork translated into a one-of-one necklace.
From Instagram
A living archive of the work.
Recent product photography from AJ & CO commissions and signature pieces.
Customer-first by design
Made to feel as good as it looks.
Customer satisfaction is built into the process—not reduced to an unverified score.
01Approval before casting
No irreversible production step starts before the design is approved.
02Clear material choices
Metal, stones, dimensions and finish are discussed before the final quote.
03Insured delivery
Completed pieces travel fully insured from the Dubai showroom to the client.
04Lifetime care
Cleaning and inspection continue after the handover.
Dubai flagship
See the stones. Meet the people making the piece.
Gold & Diamond Park, Building 6, Sheikh Zayed Road, Dubai, UAE
Book a consultation